[dropcap]A[/dropcap]IDS awareness can be on everyone’s lips. That idea is literalized by M•A•C VIVA GLAM from M•A•C Cosmetics. All proceeds from the lip products go to the M·A·C AIDS Fund (MAF), whose mission is to support everyone—and they mean everyone—affected by AIDS, in particular helping those who are underserved and at highest risk. MAF accomplishes its objectives by providing funds to innovative programs that reach the most marginalized. Grantmaking focuses on three areas—treatment (prevention of mother-to-child transmission, retention in care, treatment access); basic needs (food and nutrition, housing, poverty-based direct services); and prevention (harm reduction, behavior-based prevention, bio-medical prevention efforts). MAF helps get the word out about its products by tapping style icons like 2015 spokesperson Miley Cyrus. In 2016, Miley will pass the torch to Ariana Grande.
Enchanted Eve/Viva Glamorous is a lip kit featuring the VIVA GLAM Miley Cyrus hot pink Lipstick and matching pearl shimmer Lipglass, complete with a red-hued clutch. Tell Me More: The Lipstick boasts a cream finish; the Lipglass provides a glass-like shine as it conditions and smoothes lips. How Much: $31
Enchanted Eve Lip Palette/VIVA GLAM includes three of the company’s most iconic VIVA GLAM shades in one compact—intense blue-red, shimmery pink-beige and pearlized pink (1.2 g/0.04 US oz each). Tell Me More: Packaged in VIVA GLAM red-hued palette, the product offers a variety of finishes, matte, semi-matte, and semi-gloss. How Much: $25.00.
How to Purchase: Log on to: www.maccosmetics.com or find the VIVA GLAM line in M•A•C Cosmetics shops and other major retailers.
For more information, log on to: www.macaidsfund.org.