Be Epic, Cure AIDS

[dropcap]T[/dropcap]hree powerhouses in the arts—British visual artist Shantell Martin, actor Jay Ellis [A&U, May 2015], and model Andreja Pejic—are helping to promote amfAR’s Countdown to a Cure for AIDS initiative with a beach towel that’s certain to turn heads. Martin has designed a sexy beach towel, swirled with one of Martin’s signature black-and-white illustrations and emblazoned with “Be Epic, Cure AIDS.” Ellis, who regularly participates in Kiehl’s LifeRide and other events to support amfAR, and Pejic, also a steadfast amfAR supporter, are showing how to wear the limited edition, exclusively designed towel with pride.


Countdown to a Cure for AIDS seeks to raise awareness and develop the scientific basis for a cure by 2020. By strategically investing in research, amfAR hopes to support the development of a broadly applicable cure. Inspired by the cure momentum augured by success with the Berlin Patient and the Visconti Cohort, amfAR created a “research roadmap” that spells out (literally) four key scientific roadblocks that are standing in our way: Chart the precise locations of viral reservoirs that persist in the body; Understand how HIV persists in the reservoirs; Record how much virus they hold; and Eliminate the virus.

So how can you purchase this stunning, 100-percent cotton towel? Priced at $40, the towel is being sold exclusively at Scoop NYC locations as well as on amfAR’s website. All of the proceeds will support research to find a cure for HIV/AIDS. And if you miss your chance to snag a towel, you can always provide a donation to the non-profit’s effort to cure HIV/AIDS.

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