Designers Against AIDS (DAA) was launched in 2004 by the non-profit organization Beauty Without Irony to raise public awareness about AIDS in the international sphere. Specifically targeting young people in industrialized countries, DAA aims to quell the increasingly high rates of HIV infection due to a lack of preventative resources through trendy, stylish and eye-catching product campaigns. DAA skillfully engages its target audience by drawing on elements from pop culture such as music, fashion, design, arts, sports and film.
DAA has conceptualized and collaborated with leading fashion retailers like H&M in their five global Fashion Against AIDS campaigns. Over the years DAA has collaborated with some of the world’s most acclaimed musicians and fashion designers, such as Timbaland, Katy Perry, Pharrell Williams, Keri Hilson [A&U, August 2013], Cyndi Lauper [A&U, June 2010], Robyn and Rihanna.
Made Fair Trade from certified organic cotton DAA’s printed boxer shorts are one of their most successful designs! These boxer shorts emblazoned with red and black ribbons have short legs and the trendy DAA logo printed on a comfortable elastic waistband. Boxers are available in sizes S, M, L, and XL. How Much: 20 EUR.
Additionally, DAA offers panties by the late Dutch designer Percy Irausquin, who created the festive print of a fashionista sporting a black evening dress subtly featuring the red AIDS ribbon. The briefs have a high cut leg and reveal the DAA textile label. These comfy must-haves are also made Fair Trade from certified organic cotton by Sense Organics in India. Panties are available in sizes XS and S. How Much: 15 EUR.
All sale proceeds benefit Designers against AIDS. You can see more items (underwear, T-shirts, high fashion clothes and accessories, handmade garments and bags from India…all donated to DAA by designers, fashion houses and private people) here: designersagainstaids.tictail.com.
To go behind the scenes with DAA’s latest campaign with Belgium top models Yumi Lambert and Cesar Casier for European retailer JBC go to: https://www.jbc.be/nl/yumiandcesar-behindthescenes.