M•A•C Cosmetics Teams with Keith Haring
M•A•C Cosmetics, part of The Estée Lauder Companies Inc., has teamed up with the Keith Haring Studio to celebrate M•A•C’s twenty-seven years of “giving back 100%.” To celebrate, and to honor Haring’s artistic and philanthropic legacy, M•A•C has created three special-edition Lipsticks in Haring’s signature primary color palette in Matte and Frost finishes for this year’s VIVA GLAM collection. Each lipstick is a pop art artifact in itself, embellished with Keith Haring’s iconic street-style imagery. One hundred percent of the selling price of VIVA GLAM Lipstick sold in the US is donated to the M•A•C VIVA GLAM Fund, supporting healthy futures and equal rights for all. The funds raised go to support local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
This collaboration makes sense for several reasons. For one, there are artistic parallels between Haring and M•A•C: Haring’s inimitable street pop art sprang into the epicenter of New York’s artistic subculture in the 1980s, right when M•A•C launched as the definitive rule-breaking Artistry brand. It’s the company’s communal belief in equal rights and healthy futures for all that forms the most meaningful message for M•A•C VIVA GLAM x Keith Haring. “For our twenty-seventh anniversary, we’re thrilled to honour the late iconic artist Keith Haring and carry forward his mission of using his imagery to drive positive change for those most in need of support,” John Demsey, Chairman of the M•A•C VIVA GLAM Fund, said in a press release. “He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.”
The lipsticks are available in Red Haring Bright vibrant red (Matte), Canal Blue Bold blue with micro-pearlescent particles (Matte), and St. Marks Yellow Sheer bright yellow with pearlescent particles (Frost). Suggested retail price is $19 USD each.
Since 1994, M•A•C VIVA GLAM has raised over $500 million globally. In addition to the three new, special-edition M•A•C VIVA GLAM x Keith Haring Lipsticks, every cent of the selling price of VIVA GLAM I Lipstick, VIVA GLAM II Lipstick and VIVA GLAM III Lipstick goes to support the health and rights of people all year around.
“Our partnership with M•A•C Cosmetics is really a perfect match,” says Gil Vazquez, Acting Director of the Keith Haring Studio. “Between the bold color palette and the ethos of the brand, we really appreciate the synergies here and can’t wait to see this all come to life.”