Roche Diagnostics & (RED) Raise Awareness About HIV Testing
On July 15, 2020, Roche Diagnostics and the (RED) organization announced that they have launched a partnership to raise awareness of the importance of diagnostic testing in the global fight against HIV/AIDS.
Noting that there are now 7.1 million people worldwide living with HIV who do not know they are HIV-positive and that only 59% of people living with HIV are taking medication to suppress the virus, Roche announced that the new collaboration with (RED) will focus on raising awareness about the impact of diagnostic testing and how regular screening can contribute to ending HIV and AIDS. Together, (RED) and Roche have produced creative content in partnership with GroupNine, and distributed it on (RED), NowThis, Seeker and Roche channels.
Roche, a global pioneer in pharmaceuticals and diagnostics, created the Global Access Program in 2014 as their contribution to the UNAIDS 90-90-90 goal, expanding access to quality, sustainable diagnostic testing for countries hardest hit by HIV.
(RED) was founded by Bono and Bobby Shriver [A&U, March 2007] in 2006, as a division of the ONE Campaign, a global movement to end extreme poverty and preventable disease by 2030. To date, (RED) has generated $650-million in the fight AIDS, impacting the lives of 180 million people with prevention, treatment, counseling, HIV testing and care services. In the past, they have partnered with businesses including Louis Vuitton, Starbucks, Balmain Paris, Vespa, Mont Blanc, and Apple. Every penny generated by (RED) goes to fund HIV/AIDS programs.
In a press release, Bernard Colombo, President Europe Middle East, Africa and Latin America, Roche Diagnostics International, said that “Roche, through our Global Access Program, is committed to providing care where access is limited, and is excited to partner with (RED) in its efforts to help countries achieve the goals of UNAIDS.” Jennifer Lotito, President and Chief Operating Officer, (RED), said: “It’s exciting to have Roche and its deep roots in diagnostics join (RED) to bring further awareness to the fight. The devastating impact of pandemics is being felt around the world, and we are proud—alongside Roche’s team of experts—to lead the way in underlining the importance of testing as the first step towards getting people back to health.”
—Reporting by Hank Trout
Hank Trout, Senior Editor, edited Drummer, Malebox, and Folsom magazines in the early 1980s. A long-term survivor of HIV/AIDS (diagnosed in 1989), he is a forty-year resident of San Francisco, where he lives with his husband Rick. Follow him on Twitter @HankTroutWriter.