(RED) is helping to work toward an AIDS-free generation by supporting efforts to eradicate mother-to-child transmission of HIV. Purchase a gift from one of the brands with whom (RED) has partnered and you too can help. Partners contribute up to fifty percent of the profits from (RED) branded products to The Global Fund to Fight AIDS, Tuberculosis and Malaria, and the programs in Africa with which it works. (RED), the product-recruiting and brand-savvy AIDS awareness and fundraising campaign started by Bono and Bobby Shriver [A&U, March 2007] in 2006 as part of The ONE Campaign, is an effort to energize the global creative community to raise awareness about the pandemic and support the efforts of The Global Fund, which, through (RED) alone, has awarded more than $320 million in HIV-related grants to programs.
Participating products and stores are too numerous to list here, but look for special offers from Live Nation, Moleskin, Apple, Jonathn Adler, and Beats by Dre, among others. For instance, on December 1st, World AIDS Day, (STARBUCKS)RED will donate 10 cents to the Global Fund to fight AIDS on every handcrafted beverage purchased at participating Starbucks stores throughout U.S. and Canada.
Here’s a sample of (RED) products.
SUGA(RED) Lip Treatment SPF 15
Launching on December 1, the lip treatment will be available at Fresh stores and fresh.com in North America, and Sephora. How Much: $22.50 (or, 21 days of lifesaving medication can be provided).
Chocolate (PRODUCT)RED Special Edition Deck Endorsed by Elijah Berle with artwork by Sage Vaughn. The decks are available on
crailstore.com with global shipment and in select retail on December 1. How Much: $55 (or, 17 days of lifesaving medication).
Alessi (PRODUCT)RED Special Edition ‘Mediterraneo’ Fruit Basket (Large)
How Much: $110 (or, 27 days of lifesaving medication).
For more information, log on to: www.red.org.